Last updated: October 15, 2026
HelmDMS is a product of Hughes Technology ("we", "us"). This policy explains what data we collect through this marketing website (helmdms.com) and the HelmDMS iOS app, how we use it, and what you can do about it. The app is covered in its own section below.
What we collect on this website
- Information you give us: when you fill out a demo request, founding-dealer deposit, or contact form, we collect the information you submit (name, email, phone, dealership, message). For deposit payments, card details are collected by Stripe — we never see or store card numbers.
- Site usage: we use Google Analytics 4 and (if enabled) the Meta (Facebook) Pixel to understand which pages people visit and which ads work. These tools collect IP address, device/browser data, and page interaction events.
- Conversion tracking: Google Ads and Meta Pixel may set cookies to attribute demo requests and founding-dealer deposits to the ads that drove them.
What we do with it
- Reply to your inquiry.
- Send you product updates and onboarding information you've asked for.
- Improve the website and our advertising effectiveness.
We don't sell your data. We don't share your data with anyone other than the service providers we use to run the business (e.g., email delivery, analytics).
Cookies & tracking
This site uses cookies for analytics and advertising attribution. You can disable cookies in your browser. Doing so won't break the site — you'll just be invisible to our analytics, which is fine.
Your rights
If you want to know what data we have about you, want it deleted, or want it corrected, email hello@helmdms.com. We'll respond within 30 days.
Customer-data privacy (dealership accounts)
When your dealership becomes a HelmDMS customer, your dealership's data is covered by a separate, more detailed agreement provided at onboarding. It covers data residency (US-based hosting), encryption, backups, and your right to export and delete your data at any time.
The HelmDMS iOS app
The HelmDMS app for iPhone and iPad is used by staff of dealerships that have a HelmDMS account. This section explains what the app collects and why.
- Your staff account: your name, email address and role, so you can sign in and see what your role allows.
- Your device: an app-generated device identifier and, if you allow notifications, an Apple push token, so we can keep you signed in and send the alerts you choose (new texts, assigned work, and so on). Notification preferences are set per device in the app.
- What you choose to capture: photos, video, voice notes, document scans, signatures, and barcode, HIN or serial-number scans you take while working. When you scan a driver's licence to create a customer, the licence is read on your device and only the name, address and date of birth are sent.
- Inquiry form: if you don't have an account yet and send us an inquiry from the app, we collect the name, email, phone number and dealership you enter, and use them only to contact you.
Everything captured in the app is stored in your dealership's HelmDMS account (US-based hosting) and is used only to provide the service to your dealership. Your dealership controls that data.
Service providers. To provide features you use, the app's data passes through a small number of processors that act on our instructions: cloud file storage for photos, video and documents; ElevenLabs, to transcribe voice notes; Anthropic, to turn a voice-note transcript into structured notes or parts lists; Apple Push Notification service, to deliver notifications; and, when your dealership uses them, Telnyx for text messages and Stripe for card payments. They are not permitted to use the data for their own purposes.
- No advertising or tracking: the app shows no ads, does not track you across other apps or websites, contains no third-party analytics or advertising SDKs, and we never sell your data.
- Camera, microphone and Face ID: used only when you start an action that needs them (taking a photo, recording a voice note, unlocking the app). Face ID is handled entirely by iOS; biometric data never leaves your device and is never sent to us.
- Retention and deletion: data stays in your dealership's account until your dealership deletes it or closes its account. Your dealership's administrator can remove your account and the records you created. You can also email hello@helmdms.com to ask what we hold about you or to have it deleted or corrected; we respond within 30 days. Signing out of the app removes the device's sign-in; deleting the app removes everything it stored on the device.
Contact
Hughes Technology · Murray, Kentucky · hello@helmdms.com